MTX Audio Announces New Distributor Partnership
Phoenix, AZ – April 8th, 2014 – MTX Audio, of the MiTek Electronics and Communications Group, today announced Petra and Earl & Brown Distributors as the initial distributors of MTX Margaritaville Audio for the United States.
Margaritaville is one of the most recognizable names in the world today and for 40 years MTX has been engineering and building high performance audio solutions that also have been bringing life to parties, whether in cars, in homes, or boats. Petra and Earl & Brown are nationally recognized distributors with a long history in the consumer electronics industry
“We are very excited to have Petra and Earl & Brown as our distribution partners for the MTX Margaritaville Audio product line”, said MTX Audio Senior Vice President Mike Roberts. “These two distributors are recognized for offering exceptional service and fulfillment across the country. We are excited to launch these products with these distributors who understand the need for strategic distribution in order to maintain price integrity, which is in line with our MTX corporate philosophy. We look forward to their help in delivering these products to dealers across the nation.”
“We’re very excited about the incredible opportunity we’ve been given to work with MiTek to distribute the Margaritaville line of headphones engineered by MTX Audio”, said Petra President Tate Morgan. “Our customers have come to expect us to continually bring them high-quality, name-brand accessories. This addition to Petra’s product line-up means our customers can add a premium line to their product mix that’s sure to be successful with consumers since the Margaritaville name has such worldwide appeal.”
“The Margaritaville ‘lifestyle’ brand is a perfect match to the quality and performance that we have come to expect from MTX audio products”, said Earl & Brown President/CEO Chuck Taylor. “This is a perfect marriage on the branding side, and a fantastic match for our online retail partners. The beauty of e-commerce is that we can launch this product and see the demand immediately. We at Earl & Brown are proud to have been chosen as an exclusive launch partner, and have high expectations for this new and exciting line-up of products.”
The first products that will be available include both on ear and in ear acoustic monitors designed in “island” colors that let Margaritaville fans listen to their favorite music on the go from any audio device. These Margaritaville headphones include a custom draw string carrying case and feature a made for Apple® mic/remote. Margaritaville headphones will be available May 2014.
Full details regarding these new products are available at margaritavilleaudio.com.